Managing Director
Meet Emma
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Emma loves routine, is slightly obsessive, and sometimes spontaneous.
She has worked across the agricultural industry, from corporates to start-ups, both in the paddock and boardroom. She has led small teams to create innovative campaigns and branding efforts that people love. To scale this impact, she founded acre agency.
Her generalist skillset is her greatest asset, and she believes that regional Australia and the agricultural sector need to break free from traditional approaches. Acre Agency operates with the excellence of the best in business, aiming to unlock the full potential of rural enterprises.
Inspired by her farming grandfather, Emma values tenacity, focus, and integrity.
She has a penchant for evening chocolate, and her ideal night involves being in bed by 8pm.
Communications Director
Meet Anna
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Anna loves originality, she is sometimes unconventional but always methodical.
Anna brings a wealth of integrated expertise and a diverse perspective from her 5+ years of agency experience across Australia and NZ. Specialising in PR, Anna is a storyteller and creative who is all about driving brand impact and engagement.
Anna’s strategic mindset is her greatest strength. She has a track record of executing earned-led campaigns no matter the scale across a variety of consumer and corporate industries. She hopes to empower regional businesses to think a little bolder to be able to do business better.
Inspired by her community, Anna values authenticity, collaboration and passion.
She is a sucker for chips, particularly salt and vinegar and her ideal day involves being outdoors with good company.
Brand Director
Meet Emily
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Emily values quality over quantity, collaboration over competition and community over isolation.
Emily has worked across the agriculture, design and marketing space for over 10 years, with a niche career trajectory resulting in a remarkably broad skillset.
Living in Walgett, she speaks the language of regional Australia and brings that authentic perspective to every project. She approaches each brand challenge with innovation, and thinking outside the box while maintaining meticulous attention to detail.
Her deep understanding of regional businesses is her greatest asset, and she believes purposeful and enduring design can transform how brands connect, resonate and endure with their audiences.
Emily values honest communication that reflects the genuine nature of good people and honest business that define regional communities.