Mink & Me had created an exclusive Christmas decorations collection with serious potential. With limited stock and a narrow seasonal window, we needed to both drive immediate sales and capture new customers for long-term growth.

We developed a full-funnel digital strategy combining Meta advertising with targeted email marketing. The focus was clear: convert high-intent seasonal shoppers while building brand awareness for this colour oasis in regional Australia.

• Launched integrated Meta and email campaigns from scratch

• Created high-converting ad content across static and video formats

• Optimised campaigns dynamically based on inventory and performance

• Targeted East Coast audiences with precision

• 11.04x return on ad spend during the sequin decoration launch

• 89% increase in online store traffic

• 29% growth in new customer acquisition

• Over 286,000 potential customers reached