JNumber8Bio needed to announce its exciting commercial trial in a way that would build credibility with the industry while creating a broader understanding of its cost-effective and scalable climate technology product.

Partnering with Messina offered a unique opportunity to demonstrate their innovative approach.

We developed a strategic communications campaign that would bring stakeholders on the journey - from farmers to food lovers.

By leveraging Messina's brand power, we could build a social license for new technology while showcasing Number8Bio's collaborative approach to innovation.

• Executed tiered media strategy across agricultural and mainstream press

• Created compelling visual content through a Humans of Agriculture partnership

• Integrated PR and social for maximum impact

• Secured strategic broadcast and print coverage